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Innovative Design

Edible Rings

By | Innovative Design, Sustainability | No Comments

As a designer and an environmentalist, I often find myself torn between my love for beautiful packaging and the inherent issues of waste and sustainability that come along with it. Nothing excites me more than innovative design solutions that enrich the environment they enter, rather than destroying it.

We Believers has done just that, creating functional packaging with a second life.

“Most of these plastic six-pack rings end up in our oceans and pose a serious threat to wildlife. Together with Saltwater Brewery, a small craft beer brand in Florida whose primary target are surfers fishermen and people who love the sea, we decided to tackle the issue head on and make a statement for the whole beer industry to follow.

We ideated, designed, prototyped and manufactured Edible Six Pack Rings. A six-pack packaging design that instead of killing animals, feeds them.”

Cheers to Gustavo Lauría, Marco Vega, and the whole team at Saltwater Brewery.